February - March 2023
Expanding into the NZ Market
Assisting a travel insurer launch into the New Zealand market
Emphasising the importance of privacy, this page provides a concise overview of the project. If you seek a more detailed portfolio, feel free to get in touch.
Expanding into the NZ Market
About the project
This business wanted to understand the main differences between Australia and New Zealand markets; people, marketing channels and how consumers buy travel insurance to design a new product model.
I co-led this project with the company’s design lead to inform how to shape the insurer’s Australian product model according to New Zealanders’ needs.
Expanding into the NZ Market
Process
Learning about a new market requires thorough research and the utilisation of various methodologies.
Step 1
Kick Off
The kick-off meeting helped clarify the client’s concerns and goals: adapting their Australian model for the New Zealand market.
Step 2
Defining Methodologies
We employed various methodologies to approach the project from multiple angles and maximize our research efforts.
Step 3
Focus Groups, Diary Studies personas, user journeys and Competitors Analysis
We assigned different tasks to team members to efficiently handle these methodologies within the given time frame.
Step 4
Workshop Deliverable
We presented the project through a workshop to assist stakeholders in comprehending the information and determining the next steps.
Expanding into the NZ Market
Artefacts
We developed personas based on insights from the Focus Groups. Additionally, we crafted User Journey maps to transform the findings from the homework studies, where participants engaged in mystery shopping activities online, in person, or over the phone.
Expanding into the NZ Market
Deliverables
- Workshop deliverables for insights and next steps.
- Executive summary for key stakeholders.
- Full report to provide comprehensive insights.
- Document with project artefacts.
Emphasising the importance of privacy, this page provides a concise overview of the project. If you seek a more detailed portfolio, feel free to get in touch.
Emphasising the importance of privacy, this page provides a concise overview of the project. If you seek a more detailed portfolio, feel free to get in touch.
