December 2022 - January 2023
Thai App Usability Testing
Testing customer satisfaction for health insurance provider
Emphasising the importance of privacy, this page provides a concise overview of the project. If you seek a more detailed portfolio, feel free to get in touch.
Testing Health Insurance App
About the Project
The design team from Thailand under the supervision of the team from China, approached us to spot the main issues with the platform and give recommendations based on our expertise and on users feedback.
I led this multinational project, primarily utilizing usability testing to pinpoint critical problems and propose effective solutions.
Testing Health Insurance App
Process
Evaluating a platform demands a deep grasp of the product and empathetic consideration for its users, a challenge magnified when the product is designed in a foreign language.
Step 1
KICK OFF + PRODUCT WALKTHROUGH
This step allowed us to uncover that despite the app being live, many of the platform’s user flows were not functioning as intended.
Step 2
PROBLEM-SOLVING
To meet the project timeline, we decided that their design team would need to create prototypes simulating the user flows that weren’t functional.
Step 3
METHODOLOGIES
We employed diverse methods such as remote Usability Tests, System Usability Scale, Single Ease questions, and Flow Ranking to comprehensively assess app functionality and user satisfaction.
Step 4
BRIEFING THAI MODERATORS AND TRANSLATOR
We crafted the guide in English but had Thai-speaking local moderators conduct the sessions, with real-time translation into English for stakeholders.
Step 1
KICK OFF + PRODUCT WALKTHROUGH
This step allowed us to uncover that despite the app being live, many of the platform’s user flows were not functioning as intended.
Step 2
PROBLEM-SOLVING
To meet the project timeline, we decided that their design team would need to create prototypes simulating the user flows that weren’t functional.
Step 3
METHODOLOGIES
We employed diverse methods such as remote Usability Tests, System Usability Scale, Single Ease questions, and Flow Ranking to comprehensively assess app functionality and user satisfaction.
Step 4
BRIEFING THAI MODERATORS AND TRANSLATOR
We crafted the guide in English but had Thai-speaking local moderators conduct the sessions, with real-time translation into English for stakeholders.
Testing Health Insurance App
Process
Evaluating a platform demands a deep grasp of the product and empathetic consideration for its users, a challenge magnified when the product is designed in a foreign language.
Testing Health Insurance App
During the sessions
Local moderators conducted the sessions in Thai via Zoom, live-streamed to Teams with real-time English translation for stakeholders.
Testing Health Insurance App
Deliverables
- Executive summary for key stakeholders.
- Full report to provide comprehensive insights.
Emphasising the importance of privacy, this page provides a concise overview of the project. If you seek a more detailed portfolio, feel free to get in touch.
Emphasising the importance of privacy, this page provides a concise overview of the project. If you seek a more detailed portfolio, feel free to get in touch.
Let's Connect
Thank you for visiting my website and taking the time to learn about my journey and passion for UX research. I look forward to connecting with you and collaborating on projects that make a meaningful impact.
